Count Francesco Baracca was Italy's top fighter ace in WW1. His prancing horse emblem was painted onto the side of his plane to commemorate his time in a division of the Italian cavalry called the ‘Piemonte Reale Cavalleria’. He had an unprecedented record of 34 victories in aerial battle. The horse became both a personal symbol and lucky charm for Baracca and stories of his dogfight heroics and humble personality made him a national hero in Italy. Ultimately he died in battle in 1918 when he came under fire while providing cover for ground troops. His parents presented the prancing horse symbol to Enzo Ferrari, who incorporated it into the Ferrari logo for good luck.
Enzo Ferrari was a racing driver for Alfa Romeo in early 1900s, with his first win soon after. Following the death of his friend and the birth of his son Alfredo, Ferrari decided to retire from racing and instead focus on the management and development of the Alfa racing cars, eventually building up a team of superstar drivers. He met Francesco Baracca's parents, who told him about Baracca and the prancing horse on his airplane and suggested that if Ferrari used the horse on his cars, he would also have good luck. Ferrari honoured his memory and started to use the black Prancing Horse.
Enzo Ferrari was a racing driver for Alfa Romeo in early 1900s, with his first win soon after. Following the death of his friend and the birth of his son Alfredo, Ferrari decided to retire from racing and instead focus on the management and development of the Alfa racing cars, eventually building up a team of superstar drivers. He met Francesco Baracca's parents, who told him about Baracca and the prancing horse on his airplane and suggested that if Ferrari used the horse on his cars, he would also have good luck. Ferrari honoured his memory and started to use the black Prancing Horse.
The horse hasn't changed significantly since it was first drawn on Baracca's plane. The horse was originally red but, after Baracca died in action, his teammates painted it black as a mark of mourning. Ferrari retained this colour. The horses stance has become less aggressive and reflects a more accurate horse outline. The official prancing angle is 58 degrees underneath the rear hooves.
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